FOODHACKER SUMMER SCHOOL

CAMPANIA, ITALIA, AUGUST 28 – SEPTEMBER 1, 2016

A (post) digital storytelling experience amongst the places of real Italian made cuisine.

Sound, technologies, and new media are very important and helpful tools to describe a rural area.
The digital universe we live in daily can now be represented as a number of complex narrations where storytelling techniques become powerful instruments. The outcome is to shed a new light on the elements that characterize the story and the culture of rural lands. Through digital storytelling, it is now possible to show the story of authentic, quality food: its identity, its traditions, and its landscapes.
Sharing these elements in a new digital perspective gives a whole new meaning—unexpected centrality to rural areas and its indigenous food through languages, methods, and tools offered by technologies. In a time when digital medias take a large part in the process of cooperation, participation, and interaction that contribute to shape the creative practices and the society itself.

A new vital role for food made in Italy.

Looking at this process from a privileged point of view of the territories, the rural and marginal communities are far from the metropolitan. #Foodporn, can offer a new way to understand and critically re-think the dynamics of social, economic, political, and cultural mechanisms of digital medias.
The objective of the FoodHacker Summer School is to train new people ready to respond to the sustainability call of the age of the info sphere, that is collaborative, participative, and hybrid.
This Summer School offers the exclusive and total experience of (post) digital storytelling of Italian food, quality of food, in an anthropological voyage among the real holders of the secrets of authentic food—the making of mozzarella di bufala, the art of the real Neapolitan pizza, fishing the Alici di Cetara using the special technique called “Lampara”, making the intricate pomodoro del piennolo from the vesuvius, preparation of pasta, and bread made at home from real southern Italian mothers…

PROGRAM

Five days of learning, in-depth studying of the storytelling approach, dedicated to food authentically made in Italy. Using the newest approaches to social media strategy and the most sophisticated techniques of digital marketing/digital ethnography (nethnography). The participants will be lead in a number of different practical experiences guided by experts, from producers to farmers, food-hackers and chefs.
A real, intensive course of augmented reality, focused on the critical and conscious use of digital tools to tell, via the food, the rural areas at the edge of the contemporary world.

Big data, social data, food data
Digital ethnography and nethnography of #foodporn
Food digital strategy
Food influencer detection
Viral food
Social strategy tools (Boyd Grid and Food Digital Quality Model)
Rural Social Innovation System
Rural Social Innovation Impact
Experiential dinners
Cooking starts from the garden
Mediterranean cuisine
The treasures of simple fish
Making the mozzarella di bufala
Ancient grains, grains of the future
Social oven
And much more…

The participants will be given handouts, instructive materials, and very high quality tools to be used directly on the field.

EDUCATORS

Alex Giordano

Digital Storytelling and Social Media Strategy

Adam Arvidsson

The Real Food Economy, between market and collaborative economy

Dante Stefano del Vecchio

Journalist, food and wine events promoter/marketer

Giampaolo Capisani

Geopolitics of food

Nick Difino

Food Hacking and Food Storytelling

Camillo di Tullio

Big Data & Digital Brand Manager

TIM

Francesco Martusciello

Societing – Wine Digital Storytelling

Amelia de Francesco

Digital communication expert, wine & food, Cook_Inc

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Alessandro Leoni

Specialist in practicality and management of organic and biodynamic viticulture, Azienda Agricola
San Salvatore 1988

Giuseppe Di Martino

AD Pastificio Di Martino

Alfonso Iaccarino

Chef, Don Alfonso 1890

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Ernesto Iaccarino

Chef, Don Alfonso 1890

Capitano Domenico Giordano

Anchovy fishing

Antonio Tubelli

Street Food Tutor

TERMS & CONDITIONS

How to Participate

The Summer School is a co-living experience focused on exchanging moments and sharing informative knowledge. It is essential to be willing to participate for the whole period and to be an active element within the organization and the community life during your stay.

Accomodation

The Summer School experience is made of comprehensive co-working experiences, moments to exchange thoughts/reflections and to share ideas. That’s why we chose a location immersed in nature, a few kilometers away from the Amalfi coast and near the beginning of the Parco dei Monti Picentini—a real farming community.
The cost includes accommodation in a shared room/bathroom in a traditional rural residence. It also includes all meals which are prepared using local, biological products cooked following traditional methods, including all taught during the course. Exclusive didactic materials, transportation to the destination, and all of the services necessary to make your experience the best it can be.

Costs

► Early Bird

for those who subscribe before July 25th,

1.250,00 €

► Late Bird

for those who subscribe from July 26th

1.500,00 €

Subscription & Payment

In order to subscribe, it is necessary to fill in this form. The payment will be via bank transfer. Upon the receipt of your subscription form, we will send you a confirmation email including the bank coordinates to initiate payment.

For further information, please email: summerschool@foodhacker.eu